SELL YOUR PROPERTY

Why choose Dream Real Estate as your agent?

Moving home doesn't need to be complicated and our role as the estate agent is to facilitate the needs of the seller and to "make the move happen".

As your agents we are determined to give you

a professional service
experienced, friendly and enthusiastic staff with a high level of expertise and local knowledge
to achieve the best possible price in a time-scale
to suit your needs.

Moreover, we will be stood beside you in order to negotiate on your behalf in order to achieve the best price.

We will listen to you in and understand the motivation behind the move, in doing so offer the best possible advice specific to your circumstances.

We as your estate agent will respond rapidly, providing excellent communication to you and the client by staying positive and dedicated throughout the whole process.

Staying true to you means telling you what you need to hear, even at times this may not be what you were

hoping to hear. Honest feedback is vital and as a straight

talking estate agency, we are here to assist people in the sale of their property and will a ways treat the situation with the respect it deserves.

With this guide, we will briefly run through the selling

process and the services we offer to our clients.

A quick glance of what we can offer

Advertising of properties on the major,

most visited, property websites

Professional photography & high quality property brochures

HD video tours & a range of floor plan

options

Effective viewing feed back & marketing update.

Accompanied viewing and hosted open day events.

Social media & property alerts by SMS & e-mail

Longer opening hours to carry out even more viewings

Prominent office location with stand out window displays

Full client money protection

Independent market report for any property across the country

Dedicated property manager

Dedicated team and fast response system

Getting Started

Preparing an effective marketing plan and pricing strategy will help gain maximum exposure and the best price for your property.

Market & Property Appraisal

Pricing plays an important role with a number of factors to consider. such as the speed in which a seller needs to complete and the level of competition currently in the marketplace. We offer an independent assessment of your property carried out in person by our Office Manager, free of charge and with absolutely no obligation. You may want an idea on value without being sure about selling, perhaps as part of an intention to a re-mortgage. We are more than happy to help, our Market & Property Appraisals are genuinely free with no fear of the pressure or constant pursuing often associated with a such appointments.

During the visit we explain how the market is performing advise you of potential climate changes and offer advice and guidance on how to maximise your sale price. When suggesting a price we use our expertise sold price data recent activity on properties similar

to your own, and information gained from our continual market research activities.

If you are new to the business of selling property, there will be plenty of opportunity, before, during and after the

appointment to ask questions and discover more about the selling process.

Effective marketing

When you decide to sell, we will discuss various marketing plans and find the one best suited to you and property.

At Dream Real Estate we use the very latest technology and proven marketing techniques to promote your property.

We advertise on all major property websites including Rightmove, Zoopla and Primelocation.

Your property will also appear on our own website dreamrealestateltd.com, which is fully responsive for

compatibility with smartphones and tablets.

Your property will also feature on window displays in the Hayes offices.

Our online marketing activity also includes social media coverage through facebook and twitter.

Alongside with our e-mail campaigns and of course the option of a For Sale board.

The more exposure your property receives the wider audience you can expect to attract, giving greater choice of buyers.

Once instructed, our proactive team of sales professionals will immediately contact our database of registered buyers

by telephone e-mailing & SMS text alerts. All potential buyers are pre-Qualified and if the situation dictates, and upon your request, we will only put forward buyers suited to your requirement.

For example if in need of a quick sale in order to facilitate a purchase of your own then those buyers with a property to sell but not yet on the marker or those who are part of a lengthy chain, may not present you with the best choice.

High quality photography, glossy property brochures (physical and digital versions) along with floor plans and an HD property video can help promote your property in the best possible way; however a seller can pay their part and later in this guide we offer a selection of property presentation tips.

Offers and sales progression

Whilst the estate agent is employed to attract buyers to your property, there is much more to our service than simply marketing and accompanying viewings.

Offers

Depending on market conditions, pricing strategy and style of marketing plan, the offers we receive on your property

may arrive one at a time or in volume in a strong seller's market it is not uncommon to receive multiple offers on property following an open day event.

It may seem obvious to go with the highest offer: however in such circumstances increased offers should of course first be sought to establish the most each party is willing to pay. Other factors to consider include:

1. What is their buying position?

If you need to move within a certain timeframe. e.g. school holidays or a deadline to complete on the property you

are buying, then the buying position of the person making the offer could be very important. A first time buyer with nothing to sell offers a less complicated transaction than a sale dependent buyer, especially if they have yet to put their property on the market and/or their required sale price is unrealistic.

2 Cash or mortgage?

Most buyers will require a mortgage and their level of borrowing could have a significant bearing on your decision A buyer needing to borrow 85% of the sale price

may struggle if the surveyor employed on behalf of the bank down-values your property if in this example, the buyer's available funds are completely tied up in the 15% deposit, stamp duty and other moving costs, it could leave

them unable to proceed at the agreed price and, more importantly, you in need of a new buyer.

If a buyer purports to be a cash buyer, then naturally evidence of this must be requested - sometimes cash suddenly becomes anything but, e.g. "I'll have the cash once my partner finds a buyer for their house".

3. Genuine buyer?

You may end up receiving two very similar offers from two buyers who are in the same buying position, both with significant levels of deposit.

If one buyer began the process by offering particularly low, only increasing to a sensible level when increased offers were encouraged, it "could" suggest a higher chance of them seeking a price reduction at a later date. Genuine buyers usually come in with a sensible starting offer and whilst ultimately the seller will decide which offers to accept, the advice and guidance of

an experienced estate agent will prove particularly helpful when a less than obvious choice presents itself.

Proper communication between the seller and their estate agent is of paramount importance, which is why our sellers are given all the information they need to make an informed decision about accepting or rejecting an offer.

ONCE THE OFFER IS ACCEPTED

The Next Step

With a sale price agreed, both you and your buyer will need to employ a conveyancing solicitor. Their expertise will help guide you through the process, taking care of the legal

aspects of the transaction. Mortgage brokers may also become involved. Just because you appoint an experienced solicitor operating a manageable workload, it does not mean everybody

else involved in the process is going to be as efficient. Anyone balancing a heavy workload can and themselves short on time and it's our role to help keep things moving.

Throughout the process we are in communication with various parties, such as the buyer's solicitor, their mortgage broker, surveyors, the buyer themselves and of course you and your solicitor.

We are the central point to all those involved.

When part of a chain, the number of "involved" parties can rise significantly. More buyers, sellers, solicitors, mortgage brokers, surveyors and estate agents, all seeking the best outcome for themselves or their client. We are here to monitor all developments to keep you fully updated and to chase third parties as and when required. In the event of a complication resulting in possible renegotiation talks, perhaps following the results of a survey we will handle these for you. To the eyes of buyer, first timers especially, a detailed survey, such as a homebuyers report, can make for a worrying read. Time and understanding, along with past case study examples, will help us quantify such findings and point out the various minor defects one should expect to come across when buying a pre-owned property, especially if it was built over 100 years ago.

Handled with care most problems can be overcome ending in a fair and satisfactory solution.

Managing both the sale and people's expectations with the ability to solve problems are necessary skills for the modern day estate agent and in our experience finding the buyer is simply the first part of the process.

KEY FEATURES TO OUR SERVICE

What we offer

1. Free market and property appraisal

Our no pressure "any time, any reason" approach makes it easier for people to communicate with us. Whether you require an initial valuation, an in-depth service discussion or are ready to sell... we're at your service and happy to help.

2.Meet the team

When you are ready to sell, we take full details, such as measurements, descriptions and photographs, allowing us to prepare your marketing material. Every member of our sales team will visit your property. Whilst in time this would happen anyway, through viewing activity, how can the estate agent fully explain your property unless they have seen it themselves? It also gives you a chance to meet the team.

3. First impressions counts

By using professional equipment and skilled photography, we

are sure to present your property in the best possible light

and to capture the key features that will appear to your target

audience.

4 Full colour property brochures

Our colour property brochures highlight the best features of

your property and provide buyers with information such as

floor plans, EPC ratings plus there's a chance for you to have

your say about your property - nothing says it better than

"a few words from the seller"

5. Shout it from the rooftops

Maximum exposure of your property is paramount. We want to reach as many potential buyers as possible. Specific time is allocated to contacting our extensive database

6. The power of video

To compliment our on-line advertising we can create an HD video of your property. In the digital world of today, and in terms of information intake "watching" is replacing "reading".

As with floor plans, property videos wi soon be a standard

expectancy amongst buyers.

7. Keeping you informed

How many viewings have you had? What did people say about my property? When is my buyer having their survey?

Our philosophy is to provide answers before you need to ask the questions. Marketing updates continual feedback and real-time sales progression updates via phone calls and email.

8. Longer opening times

Most of our viewing activity takes place outside of normal working hours with Saturday our busiest day of the week right through from morning until late afternoon. As you may imagine, e-mail and internet activity is constant so we are structured to be available. and adequately staffed when we are needed the most.

9. Leave it all to us

We accompany all viewings and host open day events, which enable us to interact with the people viewing your property.

It's best to let us handle this to avoid you being asked awkward questions such as "how much do you want for the house?", "why don't you want to live here anymore?" or "will you sell to me for less if we cut the agent out?" - If people knock on your door simply tell them to speak with us, it's what you are employing us to do and will help protect you from over-keen property dealers, or people trying to buy your property on the cheap.

10. Third party recommendations

Using a local solicitor is always a plus, they know the area

the local authority and as such will be experienced with

typical area specific enquiries often raised by the buyer's

solicItor. We can recommend local solicitors as well as other

services such as mortgage advice, removals and home staging.

11. Seeing the job through

Getting you to the end is what it's all about, which is why our selling fee is payable at the end of the process. From start to finish our aims

are clear. Achieve the best possible result for our seller, by listening

and being there for them every step of the way. When the job is done,

we are then paid and, having made sure your experience was a good

one, you will tell others where to come when they need to move

SELLERS CHECKLIST

Selling your property is a big step and, as with anything else, it's better to be prepared.

Here is a short checklist to help you with this.

If you are moving home, research the area you are moving to, ask your selling agent to help with this.

Prepare your property for marketing to ensure it is viewed in the best possible light by your buying audience.

Secure the services of a local solicitor. It's advisable to do this early on as they cannot act for both you and your buyer (so get in there first).

Check your documents are in order, such as your lease, and make sure any ground rent and service charges are paid up to date.

Speak to your bank to make sure your mortgage is portable and whether there are any charges, e.g. early redemption penalties.

Commission your Energy Performance Certificate before you market your property.

Check the property details making sure they are correct as items listed will be perceived as being included in the sale price.

Don't leave your removal arrangements until the last minute. Do your homework. obtain quotes.

Once you have a completion date, make arrangements to transfer your utilities and take meter readings on the day.

Ensure all keys are ready to be handed over to the new owners. including window keys.

Which type of property you looking to sell?

Leasehold

Leasehold properties can be Residential or Commercial. Leasehold normally involve a three party exchange where the Leaseholder, Freeholder and Lease-seller is involved in the transaction. Or directly the Landlord can give a new lease to interested parties.

Commercial

Commercial property can be anything that is used for business purposes. It can be a retail business, offices, HMO (House in Multiple Occupation), Warehouse, Residential or Commercial Block, empty or running business.

Freehold

Freehold property comes can be either a residential or commercial. Most likely many freehold property are houses, commercial sites (block of flats), land, or a virtual freehold (999 years lease), whereas the purchaser pays popcorn rent.

For any more information on the what type your property may come under and the use, please contact our experts to help you identify and sell your property.